Founded in 1996, Jindong (VATS Group), formerly known as “Jinliufu Liquor Company” and “VATS Group”, was renamed as “Jindong Group” in October 2016. It has formed architecture of “Industry + Investments” through two decades of continuous development.
Jindong Group now boasts 15,000 employees and total assets over RMB 30 billion, and runs three business sectors: VATS Liquor Group, VATS Liquor Chain Store and Jindong Investment.


Over the past 20 years, Jindong Group has adhered to the trustworthy and innovative business philosophy and has continued to grow and develop. With the joint efforts of the employees and the support of more than 10,000 upstream and downstream partners, it has been ranked among the top 500 private enterprises in China.
In the future, Jindong Group will uphold the “Industry + Investments” development strategy to provide more quality products and services for customers, make investments in the new economy, and create more value for the community.

VATS Liquor Group

VATS Liquor Group boasts 12 white liquor producers including Jinliufu Distillery Co., Ltd., Xiangjiao Liquor Co., Ltd., Zhenjiu Liquor Co., Ltd., and Lidu Distillery Co., Ltd. Seven liquor producers of VATS Liquor Group boast more than 50 years of history

VATS Liquor Chain Store

It is the largest exquisite liquor chain enterprise within China. It distributes and sells high-quality wine products from China and other places in the world. It owns the exclusive distribution rights of a dozens of domestically and internationally famou

Jindong Investment

It has invested in more than 20 enterprises and projects, including Liling Porcelain Valley, Charm Western Hunan, New China Insurance, CITIC Private Equity Funds Management Co., Ltd., Shenghua Technology, Blue Ocean Strategy, Furong Xingsheng, and Liling