Xiangjiao Liquor is a high-end liquor business card in Hunan Province and the most famous brand value and cultural connotation of Hunan liquor brand. It inherits the essence of “Six Ancient Methods” and adopts the high-quality raw grain and the top quality underground mineral water in Zhuangyuanshazhou. It is carefully made by the top liquor makers in China and cannot be marketed until it is stored and aged in the underground Matan for many years. Xiangjiao Liquor Series: Xiangjiao Red Memory, Xiangjiao Langshan Memory Liquor, Xiangjiao Red Diamond, Xiangjiao Crystal, Good Liquor-Making IX, and Xiangjiao Small Diamond.
Liquor Series: Xiangjiao-Red Memory, Xiangjiao-Langshan Memory Liquor, Xiangjiao-Yaoqing, Xiangjiao-Red Diamond, Xiangjiao-Crystal, and Xiangjiao-Good Liquor-Making IX
Excellence Tasting Series: Excellence Tasting 100, Excellence Tasting 200, and Excellence Tasting 300
Limited Series: Limited Xiangjiao “Top 10 in Hunan”-Crystal, and Limited Xiangjiao “Top 10 in Hunan”-Red Diamond
Hunan Xiangjiao Liquor Co., Ltd. (hereinafter referred to as the Xiangjiao Liquor), formerly known as Shaoyang Liquor Factory, was firstly founded in October 1957 and renamed as Hunan Xiangjiao Liquor Co., Ltd. after it was restructured in August 2003. It integrates garden, ecology, environmental protection and industrial tourism, and vividly presents the perfectly combined green ecological liquor-making garden between liquor and culture, between liquor and history, and between liquor and environment. The total investments reach RMB 3 billion, covering an area of 1700 mu. The annual liquor production capacity is 50,000t, the liquor storage capacity in Matan is 50,000t, and the packaging capacity is 100,000t.
Through 60 years of development, Xiangjiao Liquor has formed four series of products: “Yaoqing”, “Xiangjiao”, “Kaikouxiao” and “Shaoyang”. “Yaoqing” is the great work of Xiangjiao Liquor comparable to China’s top white liquor; “Xiangjiao” ranks among the top-quality white liquor with its excellent quality; “Kaikouxiao” and “Xiangjiao” trademarks are recognized as “China Well-known Trademarks” by Trademark Office of the State Administration for Industry and Commerce of the People’s Republic of China. Among them, “Kaikouxiao-Smiling for 15 Years” won the Gold Medal in Spirits Selection by Concours Mondialde Bruxelles in 2015.
Xiangjiao Liquor inherits Jindong Group’s culture that “enables every consumer to enjoy the deliciously blessed white liquor in every happy moment and in every moment of expecting happiness”. Xiangjiao Liquor regards integrity as its most important thing and has won consumers’ trust through enthusiasm and sincerity as the purpose of customer service. For many years, Xiangjiao Liquor has been awarded as the Top 100 Enterprises in Economic Benefits in Hunan Province, Major Key Enterprise in Liquor-making Industry in Hunan Province, and the Top 500 Manufacturing Enterprises in China. Due to the outstanding performance in accelerating new industrialization, Xiangjiao Liquor has been awarded as the Outstanding Contributor of “100 Billion Value of Industry” in Food in Hunan Province. In recent years, Xiangjiao Liquor has also received a series of honors such as “National 3A Tourism Scenic Spot” and “National Key Leading Enterprise of Agricultural Industrialization”, and has won the Highest Honor in Hunan Province -- the Provincial Governor Quality Award.
Over the past 60 years, Xiangjiao Liquor has adhered to the commitment of “Being a Responsible Corporate Citizen”, actively involved in sports and cultural undertakings in Hunan Province, supported locally economic development, positive responded and participated in “Helping Migrant Workers”, donated to social public welfare activities for education etc. and donated more than RMB 24 million to the disaster areas; donated to construct “Liufu Homeland” community in the most severely flooded Chenzhou City; set up “Reward Fund for Righteous and Courageous People” and “Reward Fund for Citizen Moral Model” in Shaoyang City of Hunan Province. In addition, Xiangjiao Liquor shouldered its responsibilities of “Xiangjiao Liquor Will Be the First One to Help the Hunan People in Difficulty” and donated RMB 10 million for post-disaster reconstruction when Hunan Province was hit by severe flood in June 2017.
Rooted in and giving back to the local community are the business purpose of Xiangjiao Liquor and the essence of its invincible position. Xiangjiao Liquor insists on localizing products, logistics and talents. As Xiangjiao Liquor expands its scale, it responds positively to the call of the Provincial Party Committee and the Provincial Government of “Quality Thriving Hunan Province” and “Revitalizing Hunan Liquor”. In 2011, the Hunan Provincial Government listed Xiangjiao Liquor as the key supporting enterprise in its suggestions on revitalizing the healthy development of Hunan liquor industry, and listed Xiangjiao and Kaikouxiao as the key supporting brands of Hunan liquor.
Xiangjiao Liquor takes revitalizing Hunan liquor as its own duty and creates the modern “Two-type” enterprise through persistence and innovation. Looking forward to the future, Xiangjiao Liquor will continuously challenge the new height, achieve excellence and make positive contributions to the local and Hunan Province’s economy and the development of China’s liquor industry!
