Jilin Yushuqian Liquor Co., Ltd. is located in Yushu City of Jilin Province famous for “the NO.1 Granary in China”. It is one of the member enterprises of Jindong Group and also the first-class enterprise in China and the leading liquor enterprise in Northeast China.

The Yushuqian Liquor came from “Juchengfa Boiling Pot” in 1812 (during the reign of Emperor Jiaqing of Qing Dynasty) and has been through more than 200 years of ups and downs. It has become the model of thickly fragrant liquor in North China through “Seven Generations of Inheritance”. The 234 liquor containers made by the high-quality yellow pine wood in Changbai Mountains are awarded with the “Liquor Factory Using the Most Wooden Liquor Containers” by Guinness Shanghai Headquarters.

Jilin Yushuqian Liquor Co., Ltd. boasts thousand years of liquor culture in Northeast China and more than 200 years of liquor-making history, and is one of the leading liquor enterprises in Northeast China. Yushuqian Liquor has been awarded with a series of honorary titles such as “China Time-honored Brand”, “China Well-known Trademark”, “National Geographical Indication Protection Product”, “Intangible Cultural Heritage in Jilin Province” and “Leading Enterprise of Liquor Industry Base in North China” since it was acquired by Jindong Group in 2009. “The First Experience-type Liquor Park in Northern China” has been invested with RMB 690 million, covering an area of 500mu and integrating liquor-making, packaging, storage, experience and recreation club. The production capacity will reach 50,000t annually and the annual output value will reach RMB 2 billion, which will build the Yushuqian Liquor into the No.1 liquor brand in Jilin Province. In October 2015, Jilin Provincial Tourism Bureau awarded Yushuqian Liquor as the “Industrial Tourism Demonstration Place in Jilin Province”; in 2016, Yushuqian Liquor won the honorary title of “Enterprise of Inheriting White Liquor Culture for 100 Years”; and in August 2017, the Tourism Bureau of Changchun City granted the 3A Tourist Attraction Qualification to Yushuqian Liquor and Culture Manor.

As early as in Year 1112, the Liao Emperor took Yushuqian Liquor as the royal liquor to boost the “Spring Operations”. The thousand-year culture of Yushuqian Liquor has actually been made in history. In 1812, the grandmaster Jiang Yanrun created the “Juchengfa Boiling Pot” which witnessed the extraordinary years of liquor history in Jilin Province. The inheritance and development of Yushuqian Liquor shows the essence of traditional liquor-making process as well as the legendary charm of thickly fragrant liquor in North China. “Juchengfa Liquor-making Process” - five-stage liquor-taking of “red grains in aged cellar, solid state fermentation, mixed-steaming and mixed-heating, renewal remains ingredients”, has seven-level storage. “Hundred-year Cellar Pool” - through two centuries of nourishing and cultivating, there are hundreds of endless beneficial microbiome communities. “Wooden Liquor Containers” - liquor container to liquor base plays a key role in the “Second Aging” of the original liquor, and Yushuqian Liquor is the liquor factory using the most wooden liquor containers in China up to now. “Liquor Storage in Matan” - The Matan liquor warehouse is the original liquor storage base which stores nearly 10,000t of fine liquor carefully selected by liquor blenders. The Matan has high air permeability and liquor base within the Matan can breathe freely to age and mature the liquor body, make the liquor taste soft and mellow, and infuse deep aged fragrance with increasing aging of the liquor. “Seven Generations of Inheritance” - from generation to generation, from oral lecturing to inner understanding, and each generation is certified by the sealed liquor jar mark as the true successor and never stops. Yushuqian Liquor inherits the traditional liquor-making process and stores and produces good liquor with heart and soul.

Yushuqian Liquor adheres to the business philosophy of “Quality First”, creates the core competitiveness of Yushuqian brand and enhances the popularity of Yushuqian products. Yushuqian Liquor now boasts 6 major series and 20 products such as Yushuqian Years series, Yushuqian NO.1 series, Yushuqian Mellow series, Yushuqian Treasure Star series, Yushuqian Yeast series, and Yushuqian Laotie series. Yushuqian Genuine Liquor has crystal clear, full and plump liquor body as well as mellow, harmonious and clean taste; it is deeply loved by consumers and is the model of thickly fragrant liquor in North China. Yushuqian No.1 has become the representative of the high-end liquor in Jilin Province and the Yushuqian brand has become the No.1 liquor brand in Jilin Province.

Under the leadership of Jindong Group, General Manager of Yushuqian Liquor Chen Wei has improved the leadership team, strengthened the team building and expanded the market. As a result, the market shares of middle and high-end products are constantly improving. Yushuqian NO.1 has become the high-end liquor representative in Jilin Province. Yushuqian series of products have become the main products in “Famous Product Center” pushed by Changchun City. Yushuqian Chinese Liquor Culture Education Base has been awarded with the National AAA Industrial Tourism Title. At present, Yushuqian’s brand value continues to rise and surpasses RMB 3 billion, which has been No.1 in Jilin Province for three consecutive years.

Both Jindong Group and Yushuqian Liquor share the mission of conducting oneself and making liquor with heart and soul. General Manager Chen Wei has been involved in liquor industry for more than 20 years. He has been focusing on one thing all over the years: making and selling good liquor with heart and soul. General Manager Chen Wei has led the Yushuqian Liquor to develop based on White Liquor Manor since he took office. He has launched the industrial tourism model of experiential marketing and attracted tens of thousands of tourists to visit, travel and experience. The Yushuqian Liquor won the title of “Industrial Tourism Demonstration Place in Jilin Province” and became a new landmark of industrial tourism in Jilin Province. In 2015, he began to additionally fund RMB 50 million to create the bottled storage of No.1 liquor. The established “The First Bottled Storage Area in North China” is the first liquor factory in Northeast China and even North China to adopt the aged process in bottled storage so as to offer the genuine good liquor to consumers.

Experience upgrading project construction of Yushuqian Liquor: Combine the production process experience in Yushuqian Liquor with the factory environment of the first experiencing Liquor Factory in North China; establish Liquor Culture Base (3A Scenic Spot) in Jilin Province; integrate the experience, interaction and appreciation into one; and establish the stone inscription of Liquor Prose on Yushuqian Liquor of NO.1 Prose in North China liquor industry. Yushuqian Liquor Exhibition Hall is upgraded to experience the historical background and heritage essence of liquor culture of Yushuqian Liquor, showing Yushuqian Liquor brand, Jilin Liquor History, Yushuqian Liquor History, liquor containers of various historical periods in Jilin, display of products of Yushuqian Liquor in different periods, and sand table display of liquor making etc.; experiencing Yushuqian Liquor No.1; and sealing the original Yushuqian Liquor jar personally; renovating “The First Private Liquor Cellar in North China”, and building the VIP exclusive cellar of “The Top Private Cellar”; experiencing the “Liquor Show” and “Liquor DIY” in Liquor Art Center; enjoying the experience upgrading projects such as gourmet in No.1 Club, and carrying forward the long-standing liquor culture of Jilin; and experiencing Yushuqian Liquor’s rich cultural heritage, excellent product quality and unique classic charm.

Yushuqian is enthusiastic about public welfare and spreading positive energy. In 2015, Yushuqian Liquor set up the “No.1 Student Grant”. With a total funding of RMB 2 million for five years, Yushuqian Liquor supports the education development so that the students who have good academic performances but economic difficulties will be able to successfully complete their studies. Whenever Yushuqian Liquor sells one bottle of Yushuqian Liquor No.1, RMB 3 will be taken out to enter the "No.1 Student Grant" and fund more children. In 2016, Yushuqian Liquor made a title sponsorship of “Touching the Heart of Jilin” for selecting 10 No.1 people so as to promote social progress and era development, promote the true, the good and the beautiful, and pass positive energy.

Nowadays, under the leadership of General Manager Chen Wei, Yushuqian Liquor will focus on innovating in liquor-making process and developing the thickly fragrant liquor in North China, will establish the stable liquor market in Northeast China, face towards whole China, forge ahead and continuously excavate the core competitiveness of Yushuqian Liquor, and build the No.1 liquor brand in Jilin Province. With genuine liquor-making for 205 years, Yushuqian Liquor will adhere to quality, innovate in development and make steady progress, and go together with your happiness.