“Gold·Moutai” was so amazing and attractive that Moutai attached much importance to this new product and made an exception to issue a document on it: Moutai required strengthening publicity of this product in various provinces/regions and various exclusive shops.

Recently, good news came from VATS Liquor Chain Store Management Joint Stock Co., Ltd. (“VATS Liquor Store”): On March 17, Moutai (Guizhou Renhuai) Marketing Co., Ltd. issued Q.M.Y.X.T. (2016) No. 8 document “Notice on Displaying 53° Kweichow Moutai Liquor (Gold)” (hereinafter referred to as “Notice”).

The “Notice” says: Various exclusive shops, various provinces/regions and various self-support companies: To strengthen product publicity, it has been decided by discussion to display the new products developed by the general agency of 53%vol 500mL Kweichow Moutai liquor (Gold) in Moutai exclusive shops and our company’s self-support stores and sell the products on a voluntary basis. Various exclusive shops and self-support stores should cooperate on relevant work.

As to “Gold·Moutai” for which VATS Liquor Store has exclusive agency right, it is no different from ordinary Flying Moutai in bottle style, specification and alcohol content, but its bottle is gold-plated by using one-time burning technology which brings better quality. The color gold which makes it look especially attractive symbolizes nobility and glory, and implies wealth, good fortune and success in career. “Gold·Moutai” was widely welcomed by the market at trial sale stage. The first batch of products sold out within less than one month after being launched.