Packaging Design Award Ceremony of World Packaging Organization (WPO) was held in Dusseldorf of Germany on May 4. The Linshui Jade Spring Aged Cave Storage Liquor from Anhui Linshui Liquor Co., Ltd. was honored with 2017 World Star Award. China’s teams had 15 works honored in the Ceremony.

 

The Packaging Award of World Star is the top award of packaging design globally appraised and selected by World Packaging Organization. The selection aims to promote and guide packaging design development towards science and art. The Award represents the peak and trend of global packaging design.

 

 

The old brand Anhui Linshui Liquor is famous for its Genuine Cave Storage. The Linshui Jade Spring Aged Cave Storage Liquor from Anhui Linshui Liquor Co., Ltd. obtains its name thorough its distinctive storage process. During design, after Linshui R&D teams frequently discussed with Mr. Feng Yi, a top design master in China, they finally selected the brand new bottle type mixing Chinese classical okho spring bottle with western Bordeaux wine bottle, and presented the final work through highly-difficult handmade porcelain craftsmanship so as to deliver an aesthetic concept featured by internal and external refinement together with returning to original simplicity of Linshui Jade Spring Aged Cave Storage Liquor to consumers, and enable packaging good for expiration and inspiration of liquor body. With the concept of recycling packaging, wooden case was adopted as external packaging material, rice hull was adopted as inside bottoming to replace foamed plastics, and materials difficult to degrade were adopted to protect the bottle body; meanwhile environmental accessories were supplemented such as flax paper and flax ropes, and the overall packaging was elegant, retro and greatly natural.

 

Zhang Yunhe, General Manager of Anhui Linshui Liquor Co., Ltd., said: “The cooperation between Linshui Jade Spring Liquor with top design master aims to combine innovative pioneering with genuine returning of traditional classics, and the final work is the internally and externally refined masterpiece, and will become the new aesthetic advocate for Chinese liquor design! The award winning will definitely attract more consumers to purchase Linshui Liquor of higher cost performance.”