From November 25 to 26, “The 60th Anniversary of Xiangjiao Liquor and Classic Tour Concert of Jacky Cheung” (Changsha) were put on at He Long Sports Center, attracting nearly 100,000 visitors.

Hunan Xiangjiang Liquor Co., Ltd. took the opportunity to launch a multi-dimensional, multi-form, multi-channel, high-frequency promotion campaign. Visitors could smash golden eggs to try their luck for free tickets in major supermarkets and hotels, or they could get free tickets by buying liquor products of Xiangjiao through its channels. The concert tickets were sold or given as gifts as long as consumers bought the liquor products of Xiangjiao through its new retail channel. Colorful activities such as sharing fans’ stories about Jacky Cheung, singing songs with Jacky Cheung, song guessing, We-chat topics, getting likes, and posting photos were organized in the WeChat Media for the purpose of brand promotion and delivered good results.

     

Jacky Cheung, known as the God of Song for a generation of fans, started his art career from 1984 and has been committed to improving his singing skills and reaching for the peak of music for more than thirty years. His classic tour concerts coincides with the 60th anniversary of Xiangjiao Liquor Co., Ltd. this year. The coincidence finally yielded the convergence of beautiful liquor and classic songs. 

As a superstar and pioneer in the field of Chinese pop music, Jacky Cheung has pivotal influence and appeal in the global Chinese community. Since his debut, he has performed hundreds of famous songs that are popular among hundreds of millions of fans ...

 
Centering round the theme of liquor culture in recent years, Xiangjiao has made fruitful efforts to provide the best performing resources for consumers and boost the cultural soft power of Hunan.By sponsoring the concerts of Faye Wong and Jacky Cheung in 2011, Song Zuying in 2012, Wang Feng in 2014, and Jacky Cheung again in 2017, Xiangjiao has taken practical actions to repay the consumers in Hunan and meet their rising needs for both spiritual culture and classic liquor.