On the evening of February 19, Xiangshan Jacky Cheung 1/2 Century Tour was held in the “Green City” Nanning, and 30,000 audiences together enjoyed the concern themed on “Taste Xiangshan, Listening to Classic Songs, Favoring the Cantabile Years” in the packed Guangxi Stadium. In the past one month and more, the grand show with the theme of “Xiangshan Jacky Cheung 1/2 Century Tour” integrating marketing and communication has been performed in the land of Guangxi.

Press Conference

On January 17, the press conference of Jacky Cheung 1/2 Century Tour was held in Marriott Grand Hotel in Nanning, the Green City by the Organization Commission, which announced to various major media that, “one city, one stage, Xiangshan invites you to wait for the return of Sing God. Closing performance of Xiangshan Jacky Cheung 1/2 Century Tour will be given on February 19. Publicity for “Xiangshan Jacky Cheung 1/2 Century Tour” was comprehensively carried out in various medias as newspapers, radio stations, TV stations, open air ads, Internet, etc. Overnight, the news that Xiangshan spent heavily inviting the return of Sing God became a hot issue of Guangxi.

Xiangshan’s Entry to Hotels Brought Wide Popularity

On February 1, the activity themed on “Tasting Xiangshan to Win Tickets to Jacky Cheung 1/2 Century Tour” was carried out in key sales areas as Nanning, Guilin, Guiping, Yangshuo, Lingchuan, Quanzhou and Lingui, etc., and a total of over 20 hotels with greatest local influence participated in this activity. And it received close attention from the broad high and medium-end consumers, and price of “No.1 Guilin” climbed to RMB 1,980 per bottle in the hot debate sparked.

Gelivable Group Buying Brings Sharply-risen Sales

On February 15, the activity of “group buying of Guilin Portfolio products for tickets to Jacky Cheung 1/2 Century Tour” was launched. Two tickets to the concert of Jacky Cheung would be presented as a gift for the purchase of over 10 boxes of Xiangshan Guilin Portfolio products. And in order to ensure that the group buying activity of the were directly faced to all valid units, all activities were directly open to all valid units to avoid overstocking of trial-sales clients and Guilin portfolio wine shops through this group buying. Trial-sales clients, Guilin portfolio wine shops and the VIP Department should cancel all the tickets after verification according to the “2012 Jacky Cheung Concert Ticket Presenting Information Form”, and all tickets should be directly posted to leaders of the unites joined in the group buying by Xiangshan Sales Company in accordance with the information form. The implementation of this activity was greatly sought after by large number of customers, and sales of high-end products of Guilin Portfolio exceeded million within one week.

With Reasonable Publicity, Fame Spreads in Guangxi

Radio Station: 95.0 was the appointed radio station of this concert, and the ads putting was quite intensive, considering the scheme of maximizing the radio transmission, the Company integrated the channel resources of the highest audience rate in Yangzhou as 100.3 and 93.0, and publicity methods as the “hourly chime” of three radio stations together, “information about the countdown of the Concert”, “ broadcasting of the host” as well as  “gift-presenting interaction between journalists and listeners connected” and “replay of classic songs”  were adopted, nearly covering all broadcasting listeners in Guangxi. 

Outdoor Advertising: All the outdoor ads of Xiangshan were changed to pictures advertising “Xiangshan Jacky Cheung 1/2 Century Tour”. Meanwhile, with assistance of the organizer, over 200 electronic screens long with 20 buses and 200 and more bus shelters all took on the information about  “Xiangshan Jacky Cheung 1/2 Century Tour” overnight.

TV: The 5-second standard ads of “Xiangshan invites you to watch wonderful programs of City TV together , and win tickets to Jacky Cheung’s concert by watching TV “ along with 1/5 screen-hanging ads lasting 20 seconds was broadcast in Guangxi City TV with the highest audience rating in Nanning. And every day, prominent audiences proactive in participating in the interaction would be chosen to be presented with tickets to the Concert. 

Internet: Since 12 articles about the concert had been issued since the day of the press conference, Guangxi Newsnet, Chinese Radio Network and Xinhuanet as well as Dahe Website, etc., and six other websites retransmitted these articles. And the topic speculation and transmitting channel activities were advanced and carried out, focusing on and leading attention of audiences to the Nanning Stop of Xiangshan Jacky Cheung 1/2 Century Tour.

Warmly Field

In Guangxi Stadium on February 19, from the entrance to reviewing stand to the infield, huge ads of Xiangshan could be seen in the whole stadium. Since ancient times, the music and good wine are closely related to each other. Good wine is just a piece of classic time-honored melody, intoxicating and longed by people. Waves of high tides were stirred in the performance field with the combination of the music and liquor, and the scene of choir of thousands of was repeatedly heard. The match between good wine of Xiangshan and the angelic voice of Jacky Cheung brought unprecedented and enjoyable experience to all audiences presented.