Group Dynamics

“There are Gold Bars in Jinliufu” Made Purchasing Jinliufu Become a Hot Trend

2016-08-23

In order to reward consumers, Jinliufu held the “There are Gold Bars in Jinliufu” promotion activity for sending blessings and wealth to consumers. It made purchasing Jinliufu become a hot trend nationwide. So far, the activity has sent totally4,446 gold bars to consumers. In July, nearly 100 lucky consumers in such places as Henan, Shandong, Jiangsu, Hubei and Sichuan won gold bars through the activity.

A few days ago, “Happiness Caravan” came to Dongping County, Shandong Province to “send blessings” to local citizens and to hold an award ceremony for consumers who won gold bars. On that day, Mrs. Gao, a newly-wedded woman from Dongping County, Shandong Province, won a gold bar at the site, which was reported at the local television station for 2 consecutive times and became a popular event.

Mrs. Gao said they purchased Jinliufu for the wedding in July and found in the wedding party they won the gold bar prize. “That was so surprising!” As one of lucky consumers, she accepted the prize on stage and shared the story of herself and her lover. “We met on a blind date. After a period, we felt we suited each other so we decided to be together. And we held a wedding on July 19. He is a soldier. We could meet about once every half a year since we knew each other.” She said they could not meet often but their feelings did not fade and have become deeper.

On that day, the activity site was crowded and such interactive programs as tasting Jinliufu liquor, guessing lantern riddles and song and dance were provided. “There are Gold Bars in Jinliufu” activity attracted lots of citizens to line up to purchase Jinliufu.

Purchase Jinliufu and win gold bars. So far, the “There are Gold Bars in Jinliufu” activity has sent totally 4,446 gold bars. Consumers have the opportunity to win a gold bar worth RMB3,000 as long as they purchase Jinliufu products in the activity.