On September 9, the grand opening of 2016 China Food and Beverage Fair with duration of 3 days was held in Hunan International Convention and Exhibition Center. Well-known brands like the "Xiang Jiao", "Kai Kou Xiao", "Shao Liquor" which are welcomed by consumers of the Xiao Jiao Liquor Co. of VATS GROUP made their debut, attracting many visitors.

On the morning of the same day, accompanied by Mr. Zhang Kewei, President of Hunan Xiang Jiao Liquor Co., Ltd., Mr. He Baoxiang, Vice Governor of Hunan Provincial People's Government, and the guests of the delegations from various provinces and municipalities visited the exhibition area of Xiang Jiao Liquor Co., Ltd., and expressed their appreciation for the positioning and corporate management philosophy of the three core brands - “Xiang Jiao”, high-end liquor representative of Hunan Province, “Kai Kou Xiao” , medium and high end liquor, and “Shao Liquor” which gathers the 60 years of essence.

In addition to the stunning debut of mainstream products of the three major brands, Xiang Jiao Liquor Co. also  demonstrated its most high-end products "Xiang Jiao Red Memory", "50 Anniversary Celebration Collection", "Xiang Jiao ·Mountain Memorial Liquor" as well as the "Fifteen Years Kai Kou Xiao", bringing a feast for the eyes of those who love liquor.

On September 12, Xiang Jiao Liquor Co. won the "Consumer Favorite Food Brands 10 in 2016 China Food and Beverage Expo ", which was selected through vote by online consumers in the entire process.