On January 28 (the first day of the Chinese Lunar New Year), “Buddies in India”, a Kung-fu debut comedy directed by Wang Baoqiang,wasput onin the cinemas across the country and topped RMB 700 million within two weeks. Jinliufu was advertised in the movie and pushed the plot development as a major highlight.

 

Having been popular in the entertainment circle for years, Wang Baoqiang won most of the support in the circle. Jinliufu, as Wang’s old friend, appeared in the movie Buddies in India, where it was the bridge for Zhu Tianpeng (acted by Xiao Yueyue) and Wu Kong (acted by Wang Baoqiang) to meet and start a trip in the foreign country. It witnessed the reunion of “Wu Kong” and “Father” and epitomized the “blessing liquor of Chinese people”.

 

From the road shows of “liquor used in Buddies in India” in sixty cities to the H5 interactive activities named “Saving Baoqiang to win the blessing liquor”, from the joint advertisement of Jinliufu + “Buddies in India” in 120 cinemas across the country to the promotion campaign of buying Jinliufu to get free movie ticket, online and offline activities have created one climax after another with the slogan “Taking Jinliufu with you to enjoy a trip to India”.

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