On May 9, Hunan Xiangjiao Ecological Cultural Winery (hereinafter referred to as “Xiangjiao Winery”) was rated as the “National AAAA Grade Scenic Spot” and became the first 4A scenic spot about liquor culture in Hunan Province.

More than 200 people including leaders from governments of all levels in Beita District, Shaoyang City, and Hunan Province, as well as from the media circle in the province attended the grand awarding ceremony held at the reception center of Xiangjiao Winery in Shaoyang City. Xia Yangchun, a researcher of the Division of Planning and Finance of the Tourism Development Commission of Hunan Province, read the approval document of the “National AAAA Grade Scenic Spot” and awarded the license to Xiangjiao Winery.

At the awarding ceremony, Yan Tao, president of Jindong Group and president of Hunan Xiangjiao Liquor Co., Ltd., said that: the liquor culture is an important part of Chinese culture and Hunan is a birthplace of liquor for a long history of more than 3,000 years. How to carry forward the Huxiang culture is an issue that Xiangjiao has been thinking and exploring for a long time. In the future, Xiangjiao Winery Scenic Spot would continue to rise up and make innovations and strengthen the development of cultural and tourism projects that highlight the characteristic advantages of Hunan liquorthat has a history of three thousand years and that display Xiangjiao Liquor’s unparalleled brand image. They would make every effort to build Xiangjiao Liquor into a special, charming, and hospitable company and Xiangjiao Winery into a boutique scenic area that leads the tourism industry in Shaoyang. It would make greater contributions to promote the adjustment of regional industrial structure and accelerate the pace of regional economic development!

Let culture serve as a medium and build an ecologically friendly environment. Xiangjiao Winery will “marry” the world natural heritage Langshan Mountain, the alpine pasture Chengbunan Mountain, and Huayao Ancient Town, one of the eight new Hunan landscapes, to create a cultural corridor and a golden tourist route about Hunan Culture.