On May 7, Yunmei (China) Travel Holdings Co., Ltd. (hereinafter referred to as "Yunmei Travel") and Yunnan Shangri-La Wine Co., Ltd. (hereinafter referred to as "Shangri-La Wine") reached a strategic cooperation in Zhengzhou and signed an agreement.

Shangri-La Wines has been trying to attract consumers to understand Shangri-La. This cooperation with Yunmei Travel gives an opportunity to do so. Yunmei Travel extends its sales network to cover 32 provinces, autonomous regions and municipalities directly under the Central Government, and receives more than one million tourists each year. As a tourist resort in Northwestern Yunnan, Shangri-La has always been one of the most important tourism destinations for Yunmei Travel. Through this cooperation with Shangri-La Wine, Yunmei Travel hopes to break the barriers to services and products and convey the concept of quality life to consumers by creating special travel experience and realizing the consumption upgrading that delivers rich experience in one order. The person in charge of Shangri-La Wines stated that through cross-border cooperation, Shangri-La Wine Group and Yunmei Tourism will fully realize resource interoperability, channel sharing, and complementary brand advantages in a predictable range, and jointly explore a “beauty + beauty”. "Wine" is a special tourist road.

The relevant person-in-charge of Shangri-La Wine revealed that through cross-border cooperation Shangri-La Wine and Yunmei Travel would fully realize resource interoperability, channel sharing, and complementary brand advantages within a predictable range and jointly explore a special tourist path of “beautiful scenery + beautiful wine”.