During the golden holiday week of “National Day” (October 1-8), Charming West Hunan Show held in Zhangjiajie City of Hunan Province in National Cultural Industry Demonstration Base has presented 19 performances, received more than 40,000 tourists and achieved a highest record. The upgraded Zhangjiajie Charming West Hunan Show directed by Feng Xiaogang has become a grand business card in Zhangjiajie during the golden week and attracted tourists from all over the world.

A theater seat is hard to get even there are 2800 seats now compared with 200 seats in 2000. Through 17 years of “Beautiful Transformation”, Zhangjiajie Charming West Hunan Show has been awarded with honors such as “National Cultural Industry Demonstration Base”, “Key Recommendation Project in National Cultural Tourism”, “China’s Top 30 Cultural Brands”, “China’s Top 10 Folk Culture Enterprises” and “China’s Top 10 Tourism Shows in Box Office”; and it has gone global on behalf of Ministry of Culture to show the cultural charm of west Hunan Province.

It was announced in October 2016 that Zhangjiajie Charming West Hunan Show, developed into cultural inheritance from a small industry, would enhance and upgrade itself: Famous director Feng Xiaogang as chief director of Zhangjiajie Charming West Hunan Show, famous singer Liu Huan as music director, famous musician Lao Zai as music supervisor, and famous composer Wang Yuanping as music creator so as to follow the path of integrating market and art. Soon Feng Xiaogang’s Zhangjiajie Charming West Hunan Show went into public view and aroused wide attention of the society. The cooperation between famous artists and famous performance accelerates the promotion of Zhangjiajie’s cultural tourism products to the world.

Relevant responsible personnel of Zhangjiajie Charming West Hunan Show say that directed by Feng Xiaogang, on the one hand Zhangjiajie Charming West Hunan Show keeps its overall tone and its contents still include four parts: Romantic West Hunan, Mysterious West Hunan, Passionate West Hunan, and Happy West Hunan, including indoor stage plays of Fire Drums, Ancient Border Town Emerald, and Love in Yearning Building, as well as outdoor stunning show of Undergoing Swords and Flames etc. On the other hand, great improvements have been made in performance formation, techniques of expression, stage lighting sound, arrangement of live scenery, special effects of lifting wire, choreography, and clothing stage. Experience feelings of listening, watching, fun and understanding will be enhanced and the original West Hunan culture will be shown incisively and vividly.