Group Dynamics

A Good Bottle of Liquor Becomes Online Celebrity and Video View beyond 1 Million Times

2017-04-30

The video about A Good Bottle of Liquor named “When a Foreigner Meets Chinese White Liquor and White Liquor Maker after 90’s” has been viewed more than 1 million times up to April 25, 2017. As a result, A Good Bottle of Liquor has rapidly become an “Online Celebrity” product.
 
At the beginning of April, VATS GROUP initiated the Prize Program for Forwarding A Good Bottle of Liquor Video into WeChat Moments: “3+5=2 Bottles of A Good Bottle of Liquor”. “3” meant you (WeChat user) would forward WeChat link related to the Program into your WeChat Moments for 3 times with a time interval above 3 hours each time; “5” meant 5 friends would help you to forward the “A Good Bottle of Liquor Video” once into their own WeChat Moments and mark your full name or nickname in the WeChat Moments; “2” meant 8 screenshots, your phone number and delivery address would be forwarded to the customer service staff for prize delivery through WeChat, and Jinliufu Liquor Company would present 2 bottles of A Good Bottle of Liquor worth RMB 238 to you within 3 days.
 
The Prize Program has received strong reactions among distributors, Members of Hero Alliance in White Liquor Industry, and consumers and the participants have surpassed 3000 within just a few days since the activity was started. In order to better serve the wide participants, the Jinliufu Liquor Company urgently increased its customer service staff from 1 to 4. It was originally planned to present 6000 bottles of A Good Bottle of Liquor before the end of the Prize Program on April 25; however, the Program has been actively responded since it was started one week ago, and the prizes have been rapidly delivered; consequently, the Jinliufu Liquor Company newly added 5600 bottles to present to the participants.
 
Up to the end of the Prize Program on April 25, A Good Bottle of Liquor Video has been totally viewed beyond 1 million times through APP-Song website, official WeChat account of Jindong Capital, and Today’s Headline website.